The growth opportunity and need for innovation in India’s flexible packaging market is unprecedented due to changing consumer buying habits. Food preparation is focused on smaller packages because of the rise of nuclear households which are displacing joint households. Additionally, regulatory changes are promoting more environmentally responsible packaging.
The Michelman Innovation Centre for Coatings (MICC) is looking for partners that will collaborate with our water-based technology experts to design packaging for Dynamic India’s changing needs, as well as sustainable packaging solutions that are in compliance with international market norms and environmental standards. It is designed to bring together all members of the packaging value chain to more quickly innovate sustainable packaging solutions.
Michelman has a long tradition of innovation and sustainability with water-based chemistry. Because of this, our technology experts, offer film producers, converters, and brand owners the ability to collaborate and decrease the time it takes for the commercialization of improved and environmentally-friendly flexible packaging.